About the founder
Taylor Michelle Cook
A background in creative people.
A practice built around what they can bring together.
The experience
From talent to collaboration.
Taylor’s career spans model representation, entertainment, partnerships and cultural initiatives. Working around creative people brought her attention to the relationship between an individual’s work and the opportunities that allow it to reach an audience.
Well Theorem gives that experience a focused direction: developing collaborations between creators, brands and places, with hospitality as a setting for people to encounter them.
Earlier work / Founder
Tiny Bodega
Independent retail, brand discovery and representation.
A selection with a reason behind it.
Taylor founded Tiny Bodega to bring greater visibility to BIPOC-owned food brands. The business put independent founders and their products in front of an audience through an online shop and discovery boxes.
It brought selection, founder relationships, storytelling and commerce into one business. A box made a group of brands discoverable together; the editorial perspective gave the selection a purpose beyond the products themselves.
That experience informs the practice today: who is included, why their work belongs, and how people are introduced to it.
Read the 2021 Mastercard profileThe direction today
A place for the right contribution.
Early work around retreats and hosting sharpened Taylor’s interest in the relationship between a setting, its contributors and the way an occasion unfolds.
Today, the focus is on the creative decisions and relationships behind that experience: a maker invited into a hotel, a collaboration for an independent shop, or a programme shaped around a cultural space.
Well Theorem is led independently by Taylor. Each project begins with a defined scope, with specialist collaborators and production responsibilities established around the brief.
Ways to work togetherProjects & introductions
What are you bringing together?
For a partnership, a programme or an idea taking shape. Share a little about the place or brand, the contribution you have in mind, and any known timing or budget.
hello@welltheorem.com