An independent creative practice / NYC • Paris
People,
objects, places.
Creative partnerships and cultural programmes for hotels, shops and cultural spaces.
Ways to work together
In Good Company
The Work, Practice, and Partners.
An artist invited to contribute. A maker’s objects in daily use. A curated moment that brings new people through the door. Well Theorem is an independent creative practice led by Taylor Michelle Cook. The practice develops creative partnerships, cultural programming, and concepts for hospitality, independent retail, and cultural spaces.
Collaborating directly with founders and creative teams, Taylor helps define core ideas, identify aligned creators and brands, and shape compelling proposals for collaboration.
An ongoing collection
Places & Pantry
An evolving index of hotels, restaurants, independent shops and cultural spaces. Along side them, a look at the objects chosen for host and home.
Ways to work together
Creative partnerships, programmes and concepts.
Taylor works directly with founders and creative teams to develop an idea, find the right collaborators and define what each person can contribute.
Discuss a projectCreative partnerships
Research and shortlist creators or brands, develop a proposal for working together, and lead outreach.
Programming & special projects
Develop a concept for a gathering or recurring programme, recommend contributors and write their briefs. Production responsibilities are agreed for each project.
Concept development
Turn an early idea into a brief with research, references and recommendations for the people, brands or objects that could bring it to life.
Taylor Michelle Cook
At Tiny Bodega, Taylor selected and introduced independently owned food brands to new audiences. Her work at Well Theorem builds on that experience through collaborations between creators, brands and places.
About TaylorProjects & introductions
Let’s discuss your project.
Tell me a little about your place or brand, what you’re working on and where you’d like help. If you have a timeline or budget in mind, include it.
hello@welltheorem.com