An independent creative practice / NYC • Paris

People,
objects, places.

Creative partnerships and cultural programmes for hotels, shops and cultural spaces.

Folded wool, a dark stone and a curved bronze form arranged in afternoon light

In Good Company

The Work, Practice, and Partners.

Inviting an artist to contribute, placing a maker’s objects in the right environment, or curating a moment that brings new people through the door. Well Theorem is an independent creative practice led by Taylor Michelle Cook. The practice develops creative partnerships and concepts for hospitality and retail.

Collaborating directly with founders and creative teams, Taylor helps define core ideas, identify aligned creators and brands, and shape compelling proposals for collaboration.

An ongoing collection

Destinations & Discoveries

An evolving index of hotels, restaurants, shops and cultural spaces. Along side them, a look at the objects chosen for host and home.

Places

Copenhagen · Hotel

House of Josty

An 1824 confectionery reborn as a six-room hotel and daytime café.

Read the entry

Lille · Independent shop

Épicerie Madame

Illustrated tins of Spanish conservas share the shelves with sauces and preserves.

Read the entry

Pantry & Objects

Addison Ross

Sage lacquered salt or pepper mill

A salt or pepper mill with a glossy sage finish.

Shop the mill

Gohar World

Engraved lemon squeezer

A swan-shaped lemon squeezer in stainless steel.

Shop the squeezer

Ways to work together

Creative partnerships, programmes and concepts.

Taylor works directly with founders and creative teams to develop an idea, find the right collaborators and define what each person can contribute.

Discuss a project

Creative partnerships

Research and shortlist creators or brands, develop a proposal for working together, and lead outreach.

Programming & special projects

Develop a concept for a gathering or recurring programme, recommend contributors and write their briefs. Production responsibilities are agreed for each project.

Concept development

Turn an early idea into a brief with research, references and recommendations for the people, brands or objects that could bring it to life.

Taylor Michelle Cook

At Tiny Bodega, Taylor selected and introduced independently owned food brands to new audiences. Her work at Well Theorem builds on that experience through collaborations between creators, brands and places.

About Taylor

Projects & introductions

Let’s discuss your project.

Tell me a little about your place or brand, what you’re working on and where you’d like help. If you have a timeline or budget in mind, include it.

hello@welltheorem.com

People,objects, places.